Big Marketing is a renowned multi-service agency focused on the automotive, hospitality and local business sectors.
Big Marketing had a simple objective, to create a campaign for their client, promoting an exclusive offer for the Mazda CX-5 Sport, that would drive enquiries to their new site, with the end goal of generating sales. Such big ticket items have long consideration processes and unsurprisingly low conversion rates as an industry (averaging at 2%).
They wanted a digital advertising campaign that was easy to set up, manage and measure. They used National World Ad Manager's geo-targeting close to the dealership, plus audience targeting to focus on potential customers in the market to purchase a car.
Big Marketing’s eye-catching campaign delivered against its objectives. With the focus on finding the right audience - car buyers; the marketing delivered a 25% lift in action intent with readers confirming they would be interested in taking advantage of the offer, as measured by renowned ROI research provider Brand Metrics.
"The test campaign with National World worked extremely well, delivering an impressive 7% conversion rate. Taking into account this is a considered purchase and [with] the significant cost of living increases at the time of the campaign, this was higher than expected and we were very pleased with the result.”
