Put simply, LinkedIn is a great place for local B2B businesses to showcase their company, discuss why they are the best in their industry and to grow their influence.
By posting an article on LinkedIn you will be able to showcase your expertise, increase visitors to your website and this could lead to more revenue for you. But, before you get started on your article have a quick read of the two links below which will give you a better understanding of the social media network.
Great, now you have read through both of those articles, which should have built a bit of knowledge, you’re ready to post your first article.
Step One: Navigate to Write an Article
This link is located at the top of the homepage, next to the images and video icons.
However, before starting your article, make sure you know who you’re writing it for and the one key message you want them to remember. Take a look at this article for more tips on how to create a great article.
Step Two: Add a Headline
Click where it says ‘Headline’ and what looks a bit like a subject line box in an email will appear.
Remember to keep your headline under 50 characters. People are bombarded with messages when they look at their homepages on various social media channels so you need to write something which is eye catching, short and engaging from the off. 80% of visitors will read your headline however only 20% will read the article itself so it’s crucial to get this part right. More tips on how to craft the perfect headline can be found here.
Step Three: Write the Article
After you have completed step one and step two, click on the highlighted section and start writing your article.
But remember, we’re bombarded with a vast array of messages from different companies and little time, so the key to any successful article is that it is short and to the point. People have such a small attention span so a good rule of thumb is to keep your article to 300 words as your readers are more likely to read the full article. With that in mind here’s what else makes a successful article…
If you’re struggling for article inspiration, check out our tips to help you overcome writer’s block.
Step Four: Add an Image
There are 3 million users who share content weekly on LinkedIn so don’t let your post disappear into the background, it is vital to add an image.
Step Five: Add Links
Try to use links in your article, if you have included other people’s work it is very important that you reference them. Furthermore if you have written previous articles which expand on some your points then make sure you link off to them to encourage further interaction with your business and drive more people to your website.
Step Six: Publish your Article
Click the Publish button in the top right of the page, but be careful as there is no preview button, so make sure you’re completely happy with it before the world sees it. The button is top right on the screen.
To help you proof read your article before publishing, try printing off a hard copy or read it backwards as this will often help you pick up on any mistakes you may have missed.
Step Seven: Share and Share Again
If you want people to read your article then don’t just share it on LinkedIn, share it on your other social media profiles, email it to clients and ask others to share it for you. The more exposure you gain the more your reputation will grow locally and that is never a bad thing. Read our article on Four Ways To Make More Of Your Content Marketing to get even more tips on how to promote and share your quality content.
If you have done the above then post away, remember that the point of posting on LinkedIn is to raise awareness of your business as a trustworthy company and an expert in your industry. If you are posting articles, potential customers will be reading your work and this in turn will get more people signing up for your services.
If you like the idea of posting on LinkedIn, but you don’t have time to write the articles, take a look at our Sponsored Content service, when you can utilise the skills of our journalists to produce articles for you.
Here are some more articles to help you on your LinkedIn journey.
