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Keep track of your marketing performance with five essential metrics

If you're a small business looking to begin online advertising, then setting up your campaign is only half the story. When you want to run a really cost-effective marketing strategy, you need to know where you're starting from, where you're succeeding and where you can improve.

The options for monitoring your performance are large and getting larger, but getting to grips with these core metrics will help you assess and improve your marketing. Download this free guide to measuring your marketing efforts and you'll be on your way to reaching new customers and getting real value for money.
5 key metrics to help you measure your online marketing

What's covered? 

Working out your benchmarks
Tracking clicks and goals
Customers' first impressions
Monitoring the return on your spend
A print-out table for recording your results
Fill in the form to download your in-depth guide
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